Marketing Manager

Reference Number: MB102
Location: Forest Hills, Georgia, United States

Management Recruiters® of the Lowcountry, LLC. Summerville SC 29485 843-628-5021 Marketing Manager - Full Time Forest Hills, GA Position Summary The company’s headquartered is in Massachusetts. They produce plant-based ingredients in their manufacturing facility in GA, using a variety of patented and proprietary microbial technologies. Our specialty products are in the field of food ingredients, flavors and fragrances, agricultural chemicals, and pharmaceuticals. Our client is seeking a Marketing Manager to join their team in the Augusta, GA area. This person will be expected to develop, deploy and execute marketing plans in support of product sales in the B2B and B2C arenas. The successful candidate will be a core member of the marketing department currently being built within the company. The ideal candidate will have experience in marketing with the ability to work cross-functionally and engage with department especially the commercial team to gain market-back insight, provide collateral and share/train the team in upcoming marketing campaigns. Why work for the Company: Opportunity – To be part in building a company focused on a future increasingly reliant on bio-manufacturing and making a sustainable and positive impact in the world. Accountability – You will build, manage and work in a hands-on environment to develop and articulate the company’s product value propositions. Passion – We love what we do and enjoy working with others who feel the same way. We embrace the challenge and hard work that come with working on bringing cutting edge technologies to market. Basic Function: The Marketing Manager will report to the Director of Marketing (currently vacant). The ideal candidate will be responsible for event management, sales integration and leading marketing projects to include creative development (both B2C & B2B) and product launches. The position will manage data collection and analysis to optimize campaign metrics and programs. Responsibilities: Develop tactical guidance on project and campaign planning to include channel and tools deployment. Execute integrated marketing communication campaigns through multi-media channels to achieve the marketing objectives. Increase customer, prospect, and market influencer interest in and engagement with Manus Bio products and solutions. Manage entry leads using direct response mechanisms and tracking leads against the media/event of origination. Work with the commercial team to ensure lead transfer and response. Monitor external media coverage, analyze data and optimize channel performance. Develop launch plans for new product and ingredient introductions in cooperation with product development. Attend Commercial Team meetings for insight and support to market activities. Monitor and analyze competitors’ marcom activities and share insights with the Commercial Team and company leadership. Manage external marketing/creative/digital agencies including freelance resources in projects or execution and ensure compliance with brand standards and any developed marketing procedures. Manage budgets, costs, reporting, and billing for all activity and external vendors/partners. Assist with global brand strategy rollout and associated communications plans/projects in partnership with internal key stakeholders. Education and Experience: BS (MS preferred) in Marketing or related field including Public Relations and Minimum 5 years’ experience in marketing/brand management preferably in the food ingredient or flavors Demonstrated experience in creating successful marketing and public relations Creative thinker- able to conceptualize and articulate a creative Excellent communication skills with strong verbal and writing skills. Strong influencing skills and stakeholder management. Deep understanding of lifestyle trends and consumer insights with ability to identify key emerging themes relevant to our Management of Amazon Marketing campaigns and social media brand engagement. Food & Beverage a plus Other Duties Please note this job description does not fully describe or provide a comprehensive list of all duties and responsibilities of the position. Duties and responsibilities, including essential functions, may vary amongst locations and/or individuals holding this job position, and may be added or changed without notice. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, national origin, age, disability, or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.We are an Equal Opportunity Employer M/F/Vets/Disability
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